The consumer might be the weakest link of the fresh food supply chain. The supermarkets could encour

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As a result, the supermarket giant has committed to ending multi-buy promotions, such as buy-one-get-one-frees (bogofs) for bagged salads, which it claims colour 150c help create waste, instead moving to mix-and-match offers.
We stopped buy-one-get-one-free promotions on produce over a year ago, when we began offering mix & match across colour 150c our produce range, which allows customers to receive the value of a multi-buy without causing waste, said a spokeswoman for Sainsbury.
A spokeswoman for Waitrose said: We focus our special offers for short life goods, such as fruit and vegetables, through 'mix and match' colour 150c promotions so customers can choose a selection of produce and not end up with too much of the same thing.
Sainsbury said it sent all surplus food to local charities and had donated more than 10M meals to over 400 UK charities last year. Asda launched a similar scheme with charity colour 150c Fareshare earlier this year and Waitrose said it engaged in parallel initiatives.
Other waste-reducing schemes launched by Waitrose included developing smaller packs of salad for its convenience stores, which cut the amount of unsold bagged salad by one third, slashing waste by 80% in some cases.  
The Waste & Resources colour 150c Action Programme (WRAP) has continuously worked with all major supermarket chains and food and drink manufacturers to reduce supply colour 150c chain waste and plans to report on progress next month.
WRAP director Richard Swannell said:  We welcome Tesco s approach to tackling food waste across their whole supply chain, and by identifying the hot spots, they can tackle these areas effectively.
Tesco said its announcement today was just the beginning. Other initiatives included developing new varieties of grapes with longer lives, launching a temperature control system enabling bananas to last longer in transit and cutting waste in its bakeries.
These efforts have been prompted by further figures from the supermarket chain indicating 40% of its apples, just under half of all its bakery items, 25% of its grapes and 20% of its bananas are wasted.
Keywords: bogofs , Fareshare , Tesco , food waste , bagged salads , grocery retailers , promotions colour 150c , Sainsbury , Waitrose , Asda , landfill , anaerobic digestion , convenience stores , animal feed , WRAP , Waste & Resources Action colour 150c Programme , supply chain , apples , bakery , grapes , bananas
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The consumer might be the weakest link of the fresh food supply chain. The supermarkets could encourage the consumers to participate in global environmental sustainability efforts. The large amount of fresh food waste is a lose-lose situation for retailer, the environment, colour 150c and the struggling families in today s tough economy. The excess inventory of perishable food items close to their expiration on supermarket shelves causes colour 150c waste. Why not let the consumer support colour 150c the perishables rotation in the supermarket colour 150c by offering him purchasing incentives for perishables approaching their expiration dates? There is a new GS1 DataBar global standard that enables an automatic incentive offering application for fresh food close to its expiration. The 'End Grocery Waste' application, which is based on the GS1 DataBar standard, encourages efficient consumer shopping behavior that maximizes grocery colour 150c retailer revenue and makes fresh fo