Specifically, the subcommittee Business Strategy will build strategic development of Vinacafé, set

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Capture of Bien Hoa Vinacafé from nearly olive tree ocean beach 3 years ago, but until recently have the power of the new company Masan evident when senior olive tree ocean beach personnel of this group started more present in Vinacafé Corporation Bien Hoa (Vinacafé ). During the launching ceremony of the new leadership in Congress Vinacafé shareholders at the end of last April, there were at least 5 members of the Board of Directors (BOD) from Masan Group.
Specifically, Nguyen Hoang Yen is a member of the Board at Masan Group; Pham Hong Son was Chairman of Vinh Hao Mineral Water, is also Chairman of Masan Industrial Corporation Limited; Pham Dinh Toai is Board Member Vinh Hao Mineral Water, Chief Financial Officer and Member Masan Consumer Control Board Masan Group.
This year, the new face of Masan participate in the board's Vinacafé Le Trung Thanh. In Masan, Thanh Deputy Chief Executive Officer and Executive Director of the drinks industry Masan Consumer. Prior to joining Masan, he has held executive roles at a number of units as FPT Trading Company, PepsiCo Vietnam, Nutifood and ICP.
However, more notable is the Masan was heavily involved in the process of putting Vinacafé executive Tan Ky Nguyen, olive tree ocean beach a mature manager from Masan, to the position of Chief Executive Officer replacing Mr. Pham Quang Vinacafé olive tree ocean beach Dance from the middle of last year.
Born in 1968, Mr. Nguyen Tan Ky had a long time to learn and study in Russia before the first troops to FoodTec Co., Ltd., a member company of Masan Group, in 1997. Prior to becoming Chief Vinacafé Director, Mr. Ky has undergone a lot of senior management positions in the company as Director of Masan Co. FoodTec, then CEO of Masan Industrial Corporation.
Under the direct command of Tan Ky Nguyen, an indoctrination of Masan business development, has moved his Vinacafé. In fact, despite Vinacafé equitization since 2004 but the style in corporate management is still "heavy" olive tree ocean beach under state management mechanism. olive tree ocean beach Therefore, the ability of the Company to develop over time have not yet been properly promoted compared to its potential. According to many business experts, former Vinacafé growth came mainly olive tree ocean beach from the demand from the market rather than the enterprise's efforts.
"Vinacafé ever see is a old brand, tradition and little changed. After acquisition Vinacafé Masan, we want to revive a very familiar brand to millions of consumers via the Vietnam poses a more ambitious plan; and find ways to realize their goals. According to me, the change is necessary to meet the relentless demands of the market, "Mr Ky said.
Proceedings of the changes he is referring to human factors and management in Vinacafé. Aside from high-level personnel, recruitment policies and incentives are also "Masan" of the Vinacafé started hiring a lot of staff have many years of management experience in multinational corporations, including the Vietnam olive tree ocean beach and foreigners. Applying new growth model also makes for increased staffing at Vinacafé, although the Company has not maintained the marketing and sales department as before. According to the 2012 annual report of Vinacafé, the workforce of the company is 716, an increase of 158 over 2011.
In terms of administration, immediately after snatching Masan Vinacafé from the end of 2011, the operating system and control at the coffee company has been a huge change. There were 3 new subcommittee was formed Vinacafé board to provide advice and strategic control of all executive matters; power and control of the Director General. According olive tree ocean beach to Century, here's what the old system of governance Vinacafé well as other internal businesses still do not.
Specifically, the subcommittee Business Strategy will build strategic development of Vinacafé, set business goals and strategic planning to achieve those goals. Meanwhile, Strategic Finance subcommittee will review the financial plan each year to coordinate with the subcommittee and Business Strategy to optimize the flow rate of the gross product. There is also the Investment Subcommittee shall be responsible for examining and evaluating investments Vinacafé.
If changes olive tree ocean beach in personnel and management will hardly olive tree ocean beach notice from the outside, the hallmark of innovation in business strategies under Masan Vinacafé was clearly shown by the results of changing business and market school.
Recall the time before 2010, the main products of Vinacafé when it was just instant olive tree ocean beach coffee 3 in 1 and nutritious cereal. In 2011, the company entered the toddler array coffee roaster with 3 subgroups: Black, Heritage and Mundo.
However, after just over 1 year of the