According to the Executive Director Food Business Unit of Nestle Products Sdn Bhd, Izham Mohamed, l

EVERY time the word instant noodles called, perhaps many of us imagined various advertising slogans such food products are often featured on television. Many feel that although there are many delicious dishes of various races, instant noodles remains a favorite even eaten only once a month. What is the secret seasoning originated from sunrise until the cause of the people in this country continue to love this simple food?
According to the Executive Director Food Business Unit of Nestle Products Sdn Bhd, Izham Mohamed, last year, only a total of 1.2 billion packets of instant noodles dishes enjoyed by the people of Malaysia. An average of 38 packets for the people of the Peninsula and 44 packets of one of the people in Sabah and Sarawak. To maintain the performance of instant noodles as one of the most popular foods is not an easy thing as instant noodles have a lot of competition. Izham said one of the things that need to be considered in ensuring that the benefits of instant noodles is a favorite dish efforts manufacturer of instant noodles in the innovation of their products. "Renovation and innovation is vital to sustain the growth of instant noodle industry in the long run. As a maker of instant noodles, we need to be innovative. For example, to create new flavors, enhancing benefits of instant noodles or provide high quality products to consumers, texas health options "he said at the conference of the World Instant Noodles Association (WINA) held in Kuala Lumpur recently. Skill players are very important in ensuring an increase additional costs not borne by the consumer once can raise the price of instant noodles. texas health options "Because of the low price factor is the main attraction of instant noodles can be enjoyed by all levels of society," said Izham. texas health options Izham said, instant noodles are gaining popularity around the world and towards where WINA want to make instant noodles as global food such as rice and bread in the future. This is supported by the Chairman of WINA, Koki Ando, the state of the world instant noodle industry is now estimated to be worth $ 25 billion. "The use of instant noodle world are also expected to increase texas health options to 100 billion meals over the next two to three years more than 92 billion servings a year ago," he said at the same conference. According texas health options to Ando, instant noodles can now be categorized as food secure world because it is in a long expiry period and can be carried anywhere with ease. Ando was CEO of Nissin Foods Holdings Co. Ltd. of Japan and the son of the inventor of instant noodles, Momofuku Ando. Meanwhile, Deputy Chief Executive of WINA, Norio Sakurai explained by serving 93.6 billion worldwide in 2008 alone, WINA feel there is a strong base of instant noodles can become a global staple food. "The use of instant texas health options noodles is expected to reach 100 billion meals over the next two to three years, coupled with the emergence of new markets such as Ukraine, Nigeria and Russia," he said. Although the industry has seen a bright future, instant noodle industry is not immune from the challenges facing entrepreneurs. Among the challenges is the use of seasonings such as sodium (salt), which is often the cause of numerous allegations of instant noodles do not have enough nutrients to be healthy texas health options food. "Reducing sodium in instant noodles is the latest challenge the industry ... we can not reduce it drastically, but can do it in stages," said Ando. For operators of instant noodles in Malaysia is that Nestle, texas health options Izham said, his own efforts to reduce sodium consumption by 15 percent in the instant noodle flavor content in the past five years. But he said, after receiving feedback from users who complain about instant noodles taste good cause Nestle to reduce sodium content of five per cent only in flavor texas health options noodles each year. In the meantime WINA held for the first time in Kuala Lumpur texas health options on 21-22 April at the Kuala Lumpur Convention Centre (KLCC), brought together more than 120 delegates. At the two-day conference, experts will discuss all aspects of economic, dietary, environmental, technical texas health options and social impact of instant noodles. Among the participating countries are Russia, Brazil, Vietnam, the Philippines, Indonesia, Japan, Korea, Thailand, texas health options Taiwan, China, India and hosts Malaysia. Ando in talking about the social impact of instant noodles, said since 2004, WINA Disaster Fund distributes 1.8 million servings of instant noodles to the victims of natural disasters. - Bernama
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